Martin Lorenz – Two Points

Flexible Visual System

Two Points is a design studio based in Barcelona and Hamburg, specializing in flexible systems for visual identities and publishing projects. Founded by Martin Lorenz and Lupi Asensio, from the beginning we are united by a very close relationship that is reflected in mutual trust. While Two Points commissions us to produce many of the projects designed for clients around the world, and from Agpograf we rely on their creativity to develop the graphics of our Christmas gifts for our clients.

 

The book Flexible Visual System – The Design Manual for Contemporary Visual Identities is a personal and vital project by Martin Lorenz. The work summarizes 10 years of research at the University of Barcelona together with 20 years of experience developing identity systems at Two Points and 18 years of teaching at a design universities.

 

This publication, printed using UV LED drying technology with three Pantone inks, teaches various approaches on how to design flexible systems, adjustable to any aesthetic or project that needs an identifiable visual language.

 

In addition to the book and taking advantage of the paper spaces in the production, we produced notebooks and postcards designed to be given to their customers and crowfunders.

Idea, content and design
Martin Lorenz

Editor
Slanted Publishers

Print management
Lupi Asensio, TwoPoints.net

Print
UV LED with three Pantone inks

Specifications

Book

Format
21,5 x 25,0 cm

Papers

Cover
Coated Embossed Sand Creator of 300 g. (Torras Papel) printed with Pantone inks (Pantone 172, Pantone 7481 i Pantone Reflex Blue)

 

Inner
Offset Extra Coral Natural 1.2 de 120 g. (Torras Papel) printed with Pantone inks (Pantone 172, Pantone 7481 i Pantone Reflex Blue)

Binding
Perfect binding

Booklet

Format
10,5 x 12,5 cm

Papers

Cover
Coated Embossed Sand Creator of 300 g. (Torras Papel) printed with Pantone inks (Pantone 172, Pantone 7481 i Pantone Reflex Blue)

 

Inner
Offset Extra Coral Natural 1.2 de 120 g. (Torras Papel) printed with Pantone inks (Pantone 172, Pantone 7481 i Pantone Reflex Blue)

Binding
Stapled

Postcards

Format
10,5 x 15,0 cm

Papers

Coated Embossed Sand Creator of 300 g. (Torras Papel) printed with Pantone inks (Pantone 172, Pantone 7481 i Pantone Reflex Blue)

Category
Booklets, Books